.YOU MAY not understand it, yet different typefaces evoke different emotional states. Serif typefaces, with little strokes at the ends of letters, are typically located in books and also papers. They seem to be credible and reliable.
Sans serif fonts, which appear, can show up present day as well as informal. Graphic consistency gives visitors a sense that they know where they stand up it aids to develop count on. In the case of The Business analyst, it establishes the tone for our journalism.