.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to getting billions in equity capital every year, have actually reared almost $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That decline is because of market saturation, enhanced regulative stress, and also economic uncertainties.ADWEEK consulted with 5 VCs who remain to purchase adtech companies, in spite of these difficulties, regarding what they are actually trying to find and also what they avoid. Possibly unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused technologies and also industry-specific places including connected TV.